Picture getting every ounce of credit for something you did not do. Now picture not having any guilt associated with the credit you receive. You still earn it because you are collaborating with a white label seo.
Whereas a standard SEO will deservedly want all credit associated with its work, a white label SEO will not. This common type of SEO firm instead wants to connect itself with qualified resellers, who then pass the firm’s SEO as their own. Customers never know the difference, yet they get better services through SEO and whatever else the reseller offers.
With a white label SEO, resellers like yourself hog the spotlight by announcing SEO as their own creations. Either that, or they simply leave out the part about who actually performs the SEO work. Either way, customers get the advantage and beauty of SEO, and so do resellers like you.