Most people who use search engines to find information only click on organic links, around 70 percent to be exact. This same percentage of search engine users never pay attention to paid advertisements, which is why search engine optimization is so important. If most people clicked on paid advertisements, website owners wouldn’t really need to perform search engine optimization. Internet marketing is achieved by generating traffic from major search engines, and resellers know how high of a demand that web optimization services are. White label SEO programs are available for resellers who want to use their own company name and logo to promote online marketing services.

White label SEO programs are designed to increase the organic ranking of websites by focusing on improving quality and performance, as well as content visibility. Resellers using white label SEO programs are able to remain anonymous as a reseller, which promotes the ability to become an authoritative figure in the most lucrative industry found on the web. The industry of search engines is estimated to be worth around 16 billion dollars, and a lot of marketing firms are taking a piece of the pie by offering search engine optimization and white label SEO programs for resellers.

A significant amount of people over the age of 14 spend time browsing and researching products on the web. In fact, almost 90 percent of adults research products online before making a purchase. Sales performed by eCommerce sites reached 200 billion dollars in the year 2011, which is proof of the growing opportunities that still exist on the web in our current state of the economy. If you’re looking for a white label SEO program, it’s encouraged to research several marketing firms. Getting familiar with search engine optimization will also help aspiring resellers find the right marketing firm to partner with.