What Internet Marketing Tactics are Most Effective

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Internet marketing is the wave of the future. In just three years, more than half of U.S. retail sales will either be online sales or influenced by a web presence. Additionally, with increased mobile activity through smart phones and tablets, consumers are more informed than ever, and traditional stores are seeing their margins cut by high costs and increasing competition. As such, now is as good a time as any to use internet marketing.

How does one establish an Internet marketing presence? One can do it either through SEO or social media. These two methods, both combined and separately, have a much better close and retention rate than either traditional advertising, or other forms of Internet marketing.

Search engine optimization, or SEO, is a great way for most businesses to drive sales, for already 93 percent of individuals start their online experience with search engines. SEO leads have a 14.6 percent close rate, whereas outbound leads like print or TV have only a 1.7 percent close rate. In fact, online retailers claim that 39 percent of their customers come from SEO, which is more than other forms of online sales drivers.

How does one implement SEO? The best way to do that is through great Internet marketing. Often orchestrated by an Internet marketing agency, projects include rewriting a web site to provide better SEO, and adding features to a website that help drive traffic. For instance, blogs are often a great way to help, as they drive people onto a site and generate inbound links.

Another way to improve Internet marketing is through social media. Through Facebook, Twitter, LinkedIn and other platforms, a business is able to use customers to refer their friends. In fact, these platforms are a great way to provide real time customer service.

Internet marketing is one of the trends in 21st century marketing. By driving sales for years to come, businesses that do not have an Internet marketing strategy should consider one. After all, those businesses that do not engage in Internet marketing risk getting left behind. Learn more.

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